What is search engine optimization?
Search Engine Optimization (SEO) refers to the process of identifying key phrases that are relevant to the services/products your company offers, and making a proactive effort to increase the visibility of your website for these search terms on sites like Google, Bing or Yahoo.
Why is SEO so misunderstood?
SEO is a term that is thrown around loosely. Years ago, the search engine optimization process was as simple as identifying a few key phrases and coding them into the back end of your website. The search engines would read these codes and give your site priority placement for the key phrases of your choice. If a business owner was even slightly tech savvy, he or she could potentially get away without the need to hire a NJ SEO company.
So, how has search engine optimization changed?
As more and more businesses realized the need for an internet presence, the competition among online marketers grew at a rapid pace. Even in small niche markets, there could be enough competitors to fill the first 10 pages of Google.
So if everyone has the same key phrases coded into their websites, how do the search engines decide who to put on top?
Search engine algorithms
Search engines have evolved from their primitive states to become the complex data-processing monsters they are today.
No longer do the search engines rely on a simple meta-tag coded behind the scenes of your website. They rely heavily on signals from 3rd party websites when determining your placement. Links from sources such as social bookmarks, blogs and article sites account for a large portion of the decision making done by the search engines.
So why do I need a NJ SEO firm?
SEO is a constantly evolving science. Unless you optimize websites for a living, the time it would take you to learn which tactics are effective, and how to implement them properly would simply not be worth it.
We’ve already invested the time into learning what SEO strategies work and have had tremendous success with our existing clientele.
How does SEO work?
- First, we will determine a list of key phrases which have potential for driving relevant traffic to your website.
- A competitive analysis will be done on the phrases to determine which ones have a favorable ratio of competition versus traffic potential.
- Month-to-month, we will create signals through the use of social bookmarks, blog posts, and various “off-site” properties which are strategically implemented in a way which result in better rankings over time.
What does SEO in NJ cost?
The cost to optimize your NJ website will vary depending on competitiveness of your industry. The amount of work involved in optimizing a site and maintaining rankings in a very competitive industry can be substantially more than an industry which hasn’t been saturated with online competitors. Contact us today so we can discuss your needs and determine which SEO package will work for you.